Brief
Transforming a Lantern Festival into a Standout Brand Experience
In 2021, Zoo Atlanta introduced IllumiNights at the Zoo: A Chinese Lantern Festival, a new after-hours experience that needed a bright, memorable identity to match its name. I designed the event branding and partnered with a copywriter to develop the campaign concept, which came to life across video, animation, outdoor, and print. Our goal was to capture the wonder of the lanterns while driving excitement and ticket sales. The campaign reached more than 100 million impressions and went on to win gold, silver, and bronze in the OOH category at the Atlanta Addy Awards.
