Overview
Fast cars. Exhilarating tracks. Impactful content.
For the Porsche Experience Centers in Atlanta and Los Angeles, I led the creative direction and execution of dynamic content across multiple platforms, including print, digital, social, and experiential media. Collaborating closely with the client and their partners, the team developed compelling content that showcased the thrill of driving and the versatility of the facilities. From immersive drone footage and email marketing to print ads in Buckhead Life magazine, each piece was crafted to resonate with both enthusiasts and potential guests, inviting them to experience Porsche in a new way.
Print Advertising
I created and oversaw print ads for the Porsche Experience Center Atlanta that ran in Buckhead Life magazine. Each ad was developed to align with the magazine’s issue themes, using tailored copy and visuals to connect with its audience while promoting the excitement of the drive experiences available at the center.
Social Media Content
I oversaw and directed the creation of social video content using footage and imagery captured from various shoots. The goal was to produce engaging, visually-driven stories that highlighted the excitement of the Porsche Experience Center and encouraged viewers to book a drive experience or explore other parts of the facility. Each piece was crafted to capture the energy of the brand while giving audiences a taste of what it’s like to be behind the wheel of a Porsche on the track.
Email Marketing
I designed and directed content for a range of email campaigns for the Porsche Experience Centers in Atlanta and Los Angeles. Each email followed Porsche’s CI guidelines to ensure a consistent brand look and feel. I oversaw layout, imagery, and messaging to create clear, engaging communications that promoted events, experiences, and partnerships.
Porsche Experience Center Drone Flythrough Video
I partnered with the Porsche Experience Center in Los Angeles to create a video that captures the full scope of their space, from entry to track, in a single continuous flow. The piece was designed as a tool for their events team to showcase venue possibilities for both corporate and consumer experiences. Working with Tangent Vector, we used an FPV drone to create a nearly one-shot journey that puts viewers right in the driver’s seat and gives a true sense of the energy and precision behind the Porsche brand.
