{"id":604,"date":"2018-11-12T03:07:56","date_gmt":"2018-11-12T03:07:56","guid":{"rendered":"http:\/\/sadielesko.com\/?post_type=portfolio&p=604"},"modified":"2025-10-24T18:47:22","modified_gmt":"2025-10-24T18:47:22","slug":"atlanta-united","status":"publish","type":"portfolio","link":"https:\/\/sadieparris.com\/index.php\/portfolio\/atlanta-united\/","title":{"rendered":"Atlanta United"},"content":{"rendered":"
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Brief<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_column_text]Atlanta United FC, the new soccer team to arrive in Atlanta with their inaugural season in 2017, was looking for branding that created excitement around the new team and sell-out every home game as well as have a solid and consistent brand identity that represented the team and their home in Atlanta.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column]\t
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My Role<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_column_text]For this project, I worked with the creative team to concept, art direct and design various branding elements, photo treatment and ad materials. Placement of materials ranged from printed publications, out-of-home, digital, as well as some alternative placements such as wild postings and transit wraps.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1473585941175{padding-top: 8vh !important;padding-bottom: 8vh !important;background-color: #f0f0f0 !important;}”][vc_column][vc_row_inner thb_max_width=”max_width” el_class=”align-center”][vc_column_inner offset=”vc_col-lg-9 vc_col-md-10″]\t\t\t\t\t
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Result<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_column_text]The most successful sports franchise launch in history according to ESPN and Sports Illustrated. A 3-year waiting list for season tickets and the league\u2019s single-game attendance record broken 5 times in the first season and a half. Atlanta United\u2019s 45,000 plus average home attendance is higher than any NBA or MLB team. The number is higher than the average attendance for the 2018 World Cup \u2013 a testament to a team and a city united.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1473585941175{padding-top: 8vh !important;padding-bottom: 8vh !important;background-color: #f0f0f0 !important;}”][vc_column animation=”animation fade-in”][vc_row_inner thb_max_width=”max_width”][vc_column_inner width=”1\/3″]\t
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[vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1558452661766{padding-top: 8vh !important;padding-bottom: 8vh !important;background-image: url(https:\/\/sadieparris.com\/wp-content\/uploads\/2018\/11\/atlutd_newyorkredbulls_03052017-685-1.jpg?id=701) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_row_inner thb_max_width=”max_width”][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”150px”][vc_empty_space height=”150px”][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}”][vc_column width=”1\/2″][vc_column_text] Brief [\/vc_column_text][\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_column_text]Atlanta United FC, the new soccer team to arrive in Atlanta with their inaugural season in 2017, was looking for branding that…<\/p>\n","protected":false},"author":1,"featured_media":769,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-604","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-campaigns","portfolio-category-layout-design"],"yoast_head":"\nAtlanta United - 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