{"id":1530,"date":"2025-10-20T17:44:19","date_gmt":"2025-10-20T17:44:19","guid":{"rendered":"https:\/\/sadieparris.com\/?post_type=portfolio&p=1530"},"modified":"2025-10-27T19:55:10","modified_gmt":"2025-10-27T23:55:10","slug":"caresource-whog","status":"publish","type":"portfolio","link":"https:\/\/sadieparris.com\/index.php\/portfolio\/caresource-whog\/","title":{"rendered":"CareSource"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1473233662351{margin-top: 8vh !important;}” thb_row_title=”Our Process”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9″][vc_column_text]\n

Introduction<\/h4>\n[\/vc_column_text][vc_column_text]\n

When CareSource set out to strengthen their presence in Georgia, the goal was clear: position the brand as the best choice for Medicaid in the state, both to key stakeholders and the local communities they serve.<\/p>\n

I partnered with my copywriter to create the campaign tagline, \u201cCaring for the Whole Health of Georgia,\u201d<\/em> and developed the overall look and feel. The multi-touchpoint campaign spanned traditional print, out-of-home, digital display, video, social media, and a dedicated landing page.<\/p>\n

The results spoke for themselves: CareSource was the sole incumbent selected to continue its managed Medicaid contract in Georgia in 2025.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1473233633808{margin-bottom: 7vh !important;}”][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9″][vc_row_inner][vc_column_inner][vc_video link=”https:\/\/vimeo.com\/1128882496″][vc_video link=”https:\/\/vimeo.com\/1128882016″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1473233633808{margin-bottom: 7vh !important;}”][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-7 vc_col-md-9″][vc_row_inner][vc_column_inner width=”1\/2″]\t\t\t\t\t

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Bringing the Message to the Streets<\/h4>\n[\/vc_column_text][vc_column_text]\n

The campaign came to life across Georgia through bold, high-visibility placements that met people where they were. From streetcar wraps and bus kings to solar kiosks and other out-of-home touchpoints, each execution was designed to create a sense of pride and connection within the community.<\/p>\n

The creative focused on real Georgians and authentic moments of care, reinforcing the message that CareSource is invested in the health and wellbeing of every corner of the state.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_gallery thb_columns=”small-6 thb-5″ thb_margins=”pixel-padding” lightbox=”mfp-gallery” images=”1701,1702,1703,1704,1705,1707,1708,1709,1710,1711,1712,1713,1714″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_column_padding=”true” thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1476787243392{margin-top: 8vh !important;padding-top: 8vh !important;padding-bottom: 7vh !important;background-color: #f6f6f6 !important;}” thb_row_title=”Mobile Solutions”][vc_column][vc_row_inner thb_max_width=”max_width” el_class=”align-center”][vc_column_inner animation=”animation bottom-to-top” offset=”vc_col-lg-7 vc_col-md-9″][vc_column_text]\n

Visual Design and Direction<\/h4>\n

I led the photo and video shoots across various locations throughout the state, ensuring the visuals felt authentic and community-driven. I also designed the key art that unified all campaign materials under one cohesive creative direction.[\/vc_column_text]\t\t\t\t\t

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Our Digital Presence<\/h4>\n

To build deeper engagement beyond traditional media, the campaign included a robust digital presence centered around a dedicated landing page. The site featured editorial stories highlighting CareSource members, community initiatives, and partnerships that reflected the health and heart of Georgia.<\/p>\n

Digital display banners and social placements drove audiences to this page, creating a cohesive journey that connected state stakeholders and community members alike to the broader mission behind Caring for the Whole Health of Georgia.<\/em><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”2\/3″]

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