{"id":1492,"date":"2025-10-17T18:45:15","date_gmt":"2025-10-17T18:45:15","guid":{"rendered":"https:\/\/sadieparris.com\/?post_type=portfolio&#038;p=1492"},"modified":"2025-10-24T18:36:55","modified_gmt":"2025-10-24T18:36:55","slug":"dalton-rebrand","status":"publish","type":"portfolio","link":"https:\/\/sadieparris.com\/index.php\/portfolio\/dalton-rebrand\/","title":{"rendered":"Dalton Agency"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;1497&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; animation=&#8221;animation right-to-left&#8221;][vc_column_text]\n<h4><strong>Overview<\/strong><\/h4>\n<h2>When a Logo Refresh Became a Full Rebrand<\/h2>\n<p data-start=\"170\" data-end=\"431\">When I was asked to refresh the Dalton Agency logo, I saw an opportunity to go deeper. Rather than simply updating a mark, I led the conversation toward a full rebrand \u2014 one that reflected who we\u2019d become as a team and where we were headed as a modern agency.<\/p>\n<p data-start=\"433\" data-end=\"729\">The result was a complete transformation of Dalton Agency into <strong data-start=\"496\" data-end=\"506\">Dalton<\/strong>: a simpler, more confident identity rooted in clarity and purpose. I worked closely with the executive team to redefine our <strong data-start=\"631\" data-end=\"662\">mission, vision, and values<\/strong>, ensuring every piece of the brand was grounded in authenticity.<\/p>\n<p data-start=\"731\" data-end=\"1054\">Our new visual identity features a refined wordmark and a more mature shade of orange \u2014 one that feels elevated, warm, and timeless. The creative direction leaned into Dalton\u2019s longstanding belief that <em data-start=\"933\" data-end=\"950\">\u201cWe get people.\u201d<\/em> A sentiment that captures both our empathy for audiences and our collaborative spirit as an agency.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1760729844556{padding-top: 6vh !important;padding-bottom: 6vh !important;background-color: #272727 !important;}&#8221;][vc_column animation=&#8221;animation fade-in&#8221;][vc_row_inner thb_max_width=&#8221;max_width&#8221; css=&#8221;.vc_custom_1760715717259{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1760715920787{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_video link=&#8221;https:\/\/vimeo.com\/1128308531&#8243; el_width=&#8221;80&#8243; align=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1760730487816{padding-top: 7vh !important;padding-bottom: 7vh !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"it_pl_device_scroll_image it_pl_device_scroll_image_9839 it_pl_device_scroll_image-dvc-macbookpro it_pl_device_scroll_image-align-center\">\n    <div class=\"it_pl_device_scroll_image-sld\">\n        <div class=\"it_pl_device_scroll_image-sld-inner\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/sadieparris.com\/wp-content\/uploads\/2025\/10\/daltonsite-home.jpg\"><\/div>\n    <\/div>\n    <div class=\"it_pl_device_scroll_image-dvc\">\n        <img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-src=\"https:\/\/sadieparris.com\/wp-content\/plugins\/iThemeland-Device-Scroll-Image-For-VC\/assets\/image\/\/device\/macbookpro.svg\">\n    <\/div>\n<\/div><style>.it_pl_device_scroll_image_9839 {\r\n    max-width: 600px;\r\n}\r\n\r\n.it_pl_device_scroll_image_9839 .it_pl_device_scroll_image-sld {\r\n    border-radius: 60px;\r\n}\r\n\r\n.it_pl_device_scroll_image_9839 .it_pl_device_scroll_image-sld img{\r\n    transition:all 5s ease-in-out;\r\n}<\/style>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]\n<h4><strong>Website Redesign<\/strong><\/h4>\n<p data-start=\"82\" data-end=\"324\">As part of the rebrand, I also redesigned Dalton\u2019s website to fully reflect the new look and feel. I wanted the site to feel as simple and confident as the brand itself, while giving people a clear sense of who we are and what we stand for.<\/p>\n<p data-start=\"326\" data-end=\"592\">I focused on creating a cohesive experience where our story, team, and work all connect seamlessly. The new site makes it easy to explore our capabilities and dive into client case studies, with a layout and visual system that truly bring the Dalton brand to life.<\/p>\n[\/vc_column_text][vc_btn title=&#8221;Visit Site&#8221; link=&#8221;url:http%3A%2F%2Fdaltonagency.com|||&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;1512&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;1513&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;1511&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;1497&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; animation=&#8221;animation right-to-left&#8221;][vc_column_text] Overview When a Logo Refresh Became a Full Rebrand When I was asked to refresh the Dalton Agency logo, I saw an opportunity to go deeper. Rather than simply updating a mark, I led the conversation toward a full rebrand \u2014&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1518,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-1492","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-branding","portfolio-category-websites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dalton Agency - Sadie Parris<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sadieparris.com\/index.php\/portfolio\/dalton-rebrand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dalton Agency - Sadie Parris\" \/>\n<meta property=\"og:description\" content=\"[vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;1497&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; animation=&#8221;animation right-to-left&#8221;][vc_column_text] Overview When a Logo Refresh Became a Full Rebrand When I was asked to refresh the Dalton Agency logo, I saw an opportunity to go deeper. 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