{"id":1424,"date":"2025-10-17T17:12:07","date_gmt":"2025-10-17T17:12:07","guid":{"rendered":"https:\/\/sadieparris.com\/?post_type=portfolio&p=1424"},"modified":"2025-10-24T18:37:08","modified_gmt":"2025-10-24T18:37:08","slug":"zoo-atlanta-illuminights","status":"publish","type":"portfolio","link":"https:\/\/sadieparris.com\/index.php\/portfolio\/zoo-atlanta-illuminights\/","title":{"rendered":"Zoo Atlanta: IllumiNights"},"content":{"rendered":"
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Brief<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_column_text]\n

Transforming a Lantern Festival into a Standout Brand Experience<\/h2>\n

In 2021, Zoo Atlanta introduced IllumiNights at the Zoo: A Chinese Lantern Festival<\/em>, a new after-hours experience that needed a bright, memorable identity to match its name. I designed the event branding and partnered with a copywriter to develop the campaign concept, which came to life across video, animation, outdoor, and print. Our goal was to capture the wonder of the lanterns while driving excitement and ticket sales. The campaign reached more than 100 million impressions and went on to win gold, silver, and bronze in the OOH category at the Atlanta Addy Awards.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1760715356116{padding-top: 8vh !important;padding-bottom: 8vh !important;background-color: #000000 !important;}”][vc_column animation=”animation fade-in”][vc_row_inner thb_max_width=”max_width” css=”.vc_custom_1760715717259{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;}”][vc_column_inner css=”.vc_custom_1760715920787{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}”]\t

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On-Site Signage<\/strong><\/h4>\n[\/vc_column_text][vc_gallery thb_columns=”small-6 large-4″ images=”1449,1448,1447,1446,1445″ img_size=”” external_img_size=”300×300″][\/vc_column][vc_column width=”1\/3″][vc_column_text]\n

Social Ads<\/strong><\/h4>\n[\/vc_column_text][vc_images_carousel images=”1463,1462,1461″ img_size=”full” onclick=”link_no” wrap=”yes”][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” css=”.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}”][vc_column width=”1\/2″][vc_column_text] Brief [\/vc_column_text][\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_column_text] Transforming a Lantern Festival into a Standout Brand Experience In 2021, Zoo Atlanta introduced IllumiNights at the Zoo: A Chinese Lantern Festival, a new after-hours experience that needed a bright, memorable identity to match its name. I designed the event branding and…<\/p>\n","protected":false},"author":1,"featured_media":1480,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-1424","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-branding","portfolio-category-campaigns"],"yoast_head":"\nZoo Atlanta: IllumiNights - Sadie Parris<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sadieparris.com\/index.php\/portfolio\/zoo-atlanta-illuminights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoo Atlanta: IllumiNights - Sadie Parris\" \/>\n<meta property=\"og:description\" content=\"[vc_row thb_divider_position=”bottom” css=”.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}”][vc_column width=”1\/2″][vc_column_text] Brief [\/vc_column_text][\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_column_text] Transforming a Lantern Festival into a Standout Brand Experience In 2021, Zoo Atlanta introduced IllumiNights at the Zoo: A Chinese Lantern Festival, a new after-hours experience that needed a bright, memorable identity to match its name. 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