{"id":1364,"date":"2025-08-04T22:45:40","date_gmt":"2025-08-04T22:45:40","guid":{"rendered":"https:\/\/sadieparris.com\/?post_type=portfolio&p=1364"},"modified":"2025-10-27T19:51:17","modified_gmt":"2025-10-27T23:51:17","slug":"pectl-hg","status":"publish","type":"portfolio","link":"https:\/\/sadieparris.com\/index.php\/portfolio\/pectl-hg\/","title":{"rendered":"Porsche Heritage Gallery – Pure Emotion"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” css=”.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}”][vc_column width=”1\/2″][vc_column_text]\n

Brief<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_column_text]In collaboration with the Porsche Experience Center in Atlanta, Dalton was given the task of re-envisioning the Heritage Gallery from concept to design\u2014creating a new visitor experience for 2024. This gallery, located within the Porsche Experience Center Atlanta, offers an immersive journey through the brand\u2019s racing and road car history by showcasing a variety of privately-owned Porsche vehicles paired with eye-catching graphics and messaging. With around 74,000 annual visitors and a 2,000 square foot space, the Heritage Gallery serves as a vital platform for engaging enthusiasts reinforcing the Porsche brand. Our objective for the 2024 exhibit was to create a theme, design compelling graphics, and craft messaging that resonates with visitors.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1473585941175{padding-top: 8vh !important;padding-bottom: 8vh !important;background-color: #f0f0f0 !important;}”][vc_column][vc_column_text]\n

Explore the Space<\/strong><\/h4>\n[\/vc_column_text][vc_video link=”https:\/\/vimeo.com\/1107230148″ el_width=”70″ align=”center”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1754346814853{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column width=”1\/2″][vc_column_text]The Execution<\/p>\n

Through strategic planning and creative execution, the creative team sought to captivate guests with rare and significant cars that embody Porsche\u2019s essence. With the theme \u201cPure Emotion,\u201d our team dove deep into the essence of Porsche by sourcing imagery and content from all over the country. We procured a captivating blend of actual quotes from Porsche enthusiasts, coupled with imagery focusing on people and their deep connection to the brand. Through a careful selection of colorful and eye-catching visuals, accompanied by beautiful photography and thought-provoking statements, we celebrated Porsche as more than just a car\u2014it\u2019s an integral part of life for those intertwined with the brand.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1380″ img_size=”full”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1690229416748{padding-top: 15px !important;}”][vc_column][vc_column_text]\n

Still Images<\/strong><\/h4>\n[\/vc_column_text][vc_gallery thb_columns=”small-6 large-3″ images=”1370,1365,1371,1373,1374,1393,1388,1377″ img_size=”full” animation=”animation left-to-right”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1754346814853{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column width=”1\/2″][vc_column_text]The Results<\/p>\n

By immersing visitors in a narrative that resonates on a personal level, we wanted to evoke a profound emotional connection, ensuring every guest leaves with a renewed appreciation for the timeless allure of Porsche. The client was thrilled with the successful unveiling:<\/p>\n

The curation of the Heritage Gallery is no easy task but Dalton delivered above our expectations. The design of the exhibit has to align with future brand messaging, creative that is engaging and tells a story but also board enough as parts of the exhibit change throughout the year. Dalton was challenged to design an exhibit that evoked feelings and emotions from everyone that visits our facility, whether true enthusiast or new audiences, and they achieved that on every aspect.<\/q><\/p>\n

Sarah Riley | Marketing and Business Development Manager<\/strong>
\nPorsche Cars North America, Inc.<\/em>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1394″ img_size=”full”][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” css=”.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}”][vc_column width=”1\/2″][vc_column_text] Brief [\/vc_column_text][\/vc_column][vc_column width=”1\/2″ animation=”animation right-to-left”][vc_column_text]In collaboration with the Porsche Experience Center in Atlanta, Dalton was given the task of re-envisioning the Heritage Gallery from concept to design\u2014creating a new visitor experience for 2024. This gallery, located within the Porsche Experience Center Atlanta, offers an immersive journey through…<\/p>\n","protected":false},"author":1,"featured_media":1369,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-1364","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-experiential"],"yoast_head":"\nPorsche Heritage Gallery - Pure Emotion - Sadie Parris<\/title>\n<meta name=\"description\" content=\"Experiential design for the 2023 Heritage Gallery that invokes the sense of "Porsche Passion" through storytelling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sadieparris.com\/index.php\/portfolio\/pectl-hg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Porsche Heritage Gallery - Pure Emotion - Sadie Parris\" \/>\n<meta property=\"og:description\" content=\"Experiential design for the 2023 Heritage Gallery that invokes the sense of "Porsche Passion" through storytelling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sadieparris.com\/index.php\/portfolio\/pectl-hg\/\" \/>\n<meta property=\"og:site_name\" content=\"Sadie Parris\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-27T23:51:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sadieparris.com\/wp-content\/uploads\/2025\/08\/DSC03391-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sadieparris.com\\\/index.php\\\/portfolio\\\/pectl-hg\\\/\",\"url\":\"https:\\\/\\\/sadieparris.com\\\/index.php\\\/portfolio\\\/pectl-hg\\\/\",\"name\":\"Porsche Heritage Gallery - Pure Emotion - Sadie Parris\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sadieparris.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sadieparris.com\\\/index.php\\\/portfolio\\\/pectl-hg\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sadieparris.com\\\/index.php\\\/portfolio\\\/pectl-hg\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/sadieparris.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/DSC03391-scaled.jpg?fit=2560%2C1707&ssl=1\",\"datePublished\":\"2025-08-04T22:45:40+00:00\",\"dateModified\":\"2025-10-27T23:51:17+00:00\",\"description\":\"Experiential design for the 2023 Heritage Gallery that invokes the sense of \\\"Porsche Passion\\\" through storytelling.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sadieparris.com\\\/index.php\\\/portfolio\\\/pectl-hg\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sadieparris.com\\\/index.php\\\/portfolio\\\/pectl-hg\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sadieparris.com\\\/index.php\\\/portfolio\\\/pectl-hg\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/sadieparris.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/DSC03391-scaled.jpg?fit=2560%2C1707&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/sadieparris.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/DSC03391-scaled.jpg?fit=2560%2C1707&ssl=1\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sadieparris.com\\\/index.php\\\/portfolio\\\/pectl-hg\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sadieparris.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Porsche Heritage Gallery – Pure Emotion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sadieparris.com\\\/#website\",\"url\":\"https:\\\/\\\/sadieparris.com\\\/\",\"name\":\"Sadie Parris\",\"description\":\"Creative Director\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sadieparris.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Porsche Heritage Gallery - Pure Emotion - Sadie Parris","description":"Experiential design for the 2023 Heritage Gallery that invokes the sense of \"Porsche Passion\" through storytelling.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sadieparris.com\/index.php\/portfolio\/pectl-hg\/","og_locale":"en_US","og_type":"article","og_title":"Porsche Heritage Gallery - Pure Emotion - Sadie Parris","og_description":"Experiential design for the 2023 Heritage Gallery that invokes the sense of \"Porsche Passion\" through storytelling.","og_url":"https:\/\/sadieparris.com\/index.php\/portfolio\/pectl-hg\/","og_site_name":"Sadie Parris","article_modified_time":"2025-10-27T23:51:17+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/sadieparris.com\/wp-content\/uploads\/2025\/08\/DSC03391-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sadieparris.com\/index.php\/portfolio\/pectl-hg\/","url":"https:\/\/sadieparris.com\/index.php\/portfolio\/pectl-hg\/","name":"Porsche Heritage Gallery - Pure Emotion - Sadie Parris","isPartOf":{"@id":"https:\/\/sadieparris.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sadieparris.com\/index.php\/portfolio\/pectl-hg\/#primaryimage"},"image":{"@id":"https:\/\/sadieparris.com\/index.php\/portfolio\/pectl-hg\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/sadieparris.com\/wp-content\/uploads\/2025\/08\/DSC03391-scaled.jpg?fit=2560%2C1707&ssl=1","datePublished":"2025-08-04T22:45:40+00:00","dateModified":"2025-10-27T23:51:17+00:00","description":"Experiential design for the 2023 Heritage Gallery that invokes the sense of \"Porsche Passion\" through storytelling.","breadcrumb":{"@id":"https:\/\/sadieparris.com\/index.php\/portfolio\/pectl-hg\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sadieparris.com\/index.php\/portfolio\/pectl-hg\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sadieparris.com\/index.php\/portfolio\/pectl-hg\/#primaryimage","url":"https:\/\/i0.wp.com\/sadieparris.com\/wp-content\/uploads\/2025\/08\/DSC03391-scaled.jpg?fit=2560%2C1707&ssl=1","contentUrl":"https:\/\/i0.wp.com\/sadieparris.com\/wp-content\/uploads\/2025\/08\/DSC03391-scaled.jpg?fit=2560%2C1707&ssl=1","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/sadieparris.com\/index.php\/portfolio\/pectl-hg\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sadieparris.com\/"},{"@type":"ListItem","position":2,"name":"Porsche Heritage Gallery – Pure Emotion"}]},{"@type":"WebSite","@id":"https:\/\/sadieparris.com\/#website","url":"https:\/\/sadieparris.com\/","name":"Sadie Parris","description":"Creative Director","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sadieparris.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sadieparris.com\/index.php\/wp-json\/wp\/v2\/portfolio\/1364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sadieparris.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/sadieparris.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/sadieparris.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sadieparris.com\/index.php\/wp-json\/wp\/v2\/comments?post=1364"}],"version-history":[{"count":6,"href":"https:\/\/sadieparris.com\/index.php\/wp-json\/wp\/v2\/portfolio\/1364\/revisions"}],"predecessor-version":[{"id":1406,"href":"https:\/\/sadieparris.com\/index.php\/wp-json\/wp\/v2\/portfolio\/1364\/revisions\/1406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sadieparris.com\/index.php\/wp-json\/wp\/v2\/media\/1369"}],"wp:attachment":[{"href":"https:\/\/sadieparris.com\/index.php\/wp-json\/wp\/v2\/media?parent=1364"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sadieparris.com\/index.php\/wp-json\/wp\/v2\/tags?post=1364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}