{"id":1226,"date":"2020-05-28T14:56:18","date_gmt":"2020-05-28T14:56:18","guid":{"rendered":"https:\/\/sadielesko.com\/?post_type=portfolio&p=1226"},"modified":"2025-10-24T18:38:10","modified_gmt":"2025-10-24T18:38:10","slug":"peach-bowl-lotg","status":"publish","type":"portfolio","link":"https:\/\/sadieparris.com\/index.php\/portfolio\/peach-bowl-lotg\/","title":{"rendered":"Peach Bowl Look of the Game"},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1590677658789{padding-top: 8vh !important;padding-bottom: 8vh !important;}”][vc_column width=”2\/3″]\t
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Brief<\/strong><\/h4>\n[\/vc_column_text][vc_column_text animation=”animation bottom-to-top”]Generate hype and excitement for the 2019 Chick-fil-A Peach Bowl during its second Semifinal Playoff year while reinforcing brand messaging supported by campaign creative that positions The Chick-fil-A Peach Bowl as a premier experience that\u2019s more than just a game.[\/vc_column_text][vc_empty_space height=”50px”][vc_column_text animation=”animation bottom-to-top”]\n

My Role<\/strong><\/h4>\n[\/vc_column_text][vc_column_text animation=”animation bottom-to-top”]Brainstormed and concepted a collection of different looks for the 2019 Peach Bowl playoff game. With an established look, I then expanded the campaign look to subsequent marketing materials such as out-of-home advertising, ticket and brochure artwork.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1590677658789{padding-top: 8vh !important;padding-bottom: 8vh !important;}”][vc_column width=”1\/2″]\t
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Additional Concepts<\/strong><\/h4>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″]\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1590677658789{padding-top: 8vh !important;padding-bottom: 8vh !important;}”][vc_column width=”2\/3″][\/vc_column][vc_column width=”1\/3″][vc_column_text animation=”animation bottom-to-top”] Brief [\/vc_column_text][vc_column_text animation=”animation bottom-to-top”]Generate hype and excitement for the 2019 Chick-fil-A Peach Bowl during its second Semifinal Playoff year while reinforcing brand messaging supported by campaign creative that positions The Chick-fil-A Peach Bowl as a premier experience that\u2019s more than just a game.[\/vc_column_text][vc_empty_space…<\/p>\n","protected":false},"author":1,"featured_media":1230,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-1226","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-campaigns","portfolio-category-layout-design"],"yoast_head":"\nPeach Bowl Look of the Game - Sadie Parris<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sadieparris.com\/index.php\/portfolio\/peach-bowl-lotg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peach Bowl Look of the Game - Sadie Parris\" \/>\n<meta property=\"og:description\" content=\"[vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1590677658789{padding-top: 8vh !important;padding-bottom: 8vh !important;}”][vc_column width=”2\/3″][\/vc_column][vc_column width=”1\/3″][vc_column_text animation=”animation bottom-to-top”] Brief [\/vc_column_text][vc_column_text animation=”animation bottom-to-top”]Generate hype and excitement for the 2019 Chick-fil-A Peach Bowl during its second Semifinal Playoff year while reinforcing brand messaging supported by campaign creative that positions The Chick-fil-A Peach Bowl as a premier experience that\u2019s more than just a game.[\/vc_column_text][vc_empty_space…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sadieparris.com\/index.php\/portfolio\/peach-bowl-lotg\/\" \/>\n<meta property=\"og:site_name\" content=\"Sadie Parris\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T18:38:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sadieparris.com\/wp-content\/uploads\/2020\/05\/19-PCH-158-2019-LOTG-Concepting_r24-1024x576.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sadieparris.com\\\/index.php\\\/portfolio\\\/peach-bowl-lotg\\\/\",\"url\":\"https:\\\/\\\/sadieparris.com\\\/index.php\\\/portfolio\\\/peach-bowl-lotg\\\/\",\"name\":\"Peach Bowl Look of the Game - 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Sadie Parris","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sadieparris.com\/index.php\/portfolio\/peach-bowl-lotg\/","og_locale":"en_US","og_type":"article","og_title":"Peach Bowl Look of the Game - Sadie Parris","og_description":"[vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1590677658789{padding-top: 8vh !important;padding-bottom: 8vh !important;}”][vc_column width=”2\/3″][\/vc_column][vc_column width=”1\/3″][vc_column_text animation=”animation bottom-to-top”] Brief [\/vc_column_text][vc_column_text animation=”animation bottom-to-top”]Generate hype and excitement for the 2019 Chick-fil-A Peach Bowl during its second Semifinal Playoff year while reinforcing brand messaging supported by campaign creative that positions The Chick-fil-A Peach Bowl as a premier experience that\u2019s more than just a game.[\/vc_column_text][vc_empty_space…","og_url":"https:\/\/sadieparris.com\/index.php\/portfolio\/peach-bowl-lotg\/","og_site_name":"Sadie Parris","article_modified_time":"2025-10-24T18:38:10+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/sadieparris.com\/wp-content\/uploads\/2020\/05\/19-PCH-158-2019-LOTG-Concepting_r24-1024x576.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sadieparris.com\/index.php\/portfolio\/peach-bowl-lotg\/","url":"https:\/\/sadieparris.com\/index.php\/portfolio\/peach-bowl-lotg\/","name":"Peach Bowl Look of the Game - 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