{"id":1086,"date":"2020-01-06T16:11:46","date_gmt":"2020-01-06T16:11:46","guid":{"rendered":"https:\/\/sadielesko.com\/?post_type=portfolio&#038;p=1086"},"modified":"2025-10-24T18:38:41","modified_gmt":"2025-10-24T18:38:41","slug":"tsc-frisco-bowl","status":"publish","type":"portfolio","link":"https:\/\/sadieparris.com\/index.php\/portfolio\/tsc-frisco-bowl\/","title":{"rendered":"Tropical Smoothie Frisco Bowl"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]\n<h4><strong>Brief<\/strong><\/h4>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; animation=&#8221;animation right-to-left&#8221;][vc_column_text]With the new sponsorship of the Frisco Bowl, Tropical Smoothie Cafe wanted to create awareness of the brand by creating two TV spots that would run on ESPN during the game as well as social media content to tease and introduce the new partnership.<\/p>\n<p>The creative team was tasked to create video content around the character, Smoothie Steve, a lovable clutz who is just doing his best and is really into smoothies.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1473585941175{padding-top: 8vh !important;padding-bottom: 8vh !important;background-color: #f0f0f0 !important;}&#8221;][vc_column][vc_column_text]\n<h4><strong>TV Commercials<\/strong><\/h4>\n[\/vc_column_text][vc_video link=&#8221;https:\/\/vimeo.com\/383083174&#8243; el_width=&#8221;70&#8243; align=&#8221;center&#8221;][vc_video link=&#8221;https:\/\/vimeo.com\/383083361&#8243; el_width=&#8221;70&#8243; align=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1575467821760{padding-top: 8vh !important;padding-bottom: 8vh !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_raw_html]JTVCdmlkZW8lMjB3aWR0aCUzRCUyMjExMDQlMjIlMjBoZWlnaHQlM0QlMjIyMTA4JTIyJTIwYmdjb2xvciUzRCUyMiUyM2ZmZmZmZiUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGc2FkaWVsZXNrby5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwMSUyRlN0ZXZlX0lHX3doaXRlMi5tcDQlMjIlNUQ=[\/vc_raw_html][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_column_text]\n<h4><strong>Social Video<\/strong><\/h4>\n[\/vc_column_text][vc_column_text]Tropical Smoothie Cafe wanted to introduce Smoothie Steve in a series of fun, lighthearted clips featuring our hero on their social media pages.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1473585375738{padding-top: 7vh !important;padding-bottom: 7vh !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text] Brief [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; animation=&#8221;animation right-to-left&#8221;][vc_column_text]With the new sponsorship of the Frisco Bowl, Tropical Smoothie Cafe wanted to create awareness of the brand by creating two TV spots that would run on ESPN during the game as well as social media content to tease and introduce the new&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1089,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-1086","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-campaigns","portfolio-category-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tropical Smoothie Frisco Bowl - Sadie Parris<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sadieparris.com\/index.php\/portfolio\/tsc-frisco-bowl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tropical Smoothie Frisco Bowl - Sadie Parris\" \/>\n<meta property=\"og:description\" content=\"[vc_row thb_divider_position=&#8221;bottom&#8221; 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